San Antonio Event Calendar
The Final Four is coming to San Antonio, and the city is going mad for March Madness. The championship weekend is going to be packed with fun things to do and can’t-miss fan sporting events.
The Final Four is the penultimate game in the NCAA Division I men’s basketball tournament, also known as March Madness. The last four teams standing will compete at the San Antonio Alamodome on April 5 and 7.
San Antonio has hosted men’s and women’s Final Four tournaments in 1998, 2002, 2004, 2008, 2010, 2018, and 2021 and expects to welcome over 100,000 visitors to the city for the 2025 games.
In addition to game day, there are tons of fun activities happening throughout the city.
NCAA March Madness Music Fest®
Friday, April 4 – Sunday, April 6, 2025
Tower Park at Hemisfair
Reese’s Men’s Final Four Friday®
Friday, April 4, 2025
Alamodome
Final Four Friday is a free public event for fans of all ages. This is your chance to sit in on team practices before the big game and also check out Reese’s NABC All-Star Game, featuring top senior student-athletes from across the nation.
River Rally
Saturday, April 5, 2025
Rivercenter Lagoon at Riverwalk | 11 A.M. Kickoff
Get ready for a puro pep rally — San Antonio style! At the River Rally, fans line up along the banks of the River Walk to root for their favorite teams as their band and cheer squads float by on San Antonio’s iconic river barges.
Championship River Parade
Sunday, April 6, 2025
Arneson River Theatre
After the big win, it’s time to celebrate! Cheer on the newly crowned NCAA Champions at the Championship River Parade. The winning team will load barges and float into Arneson River Theater to receive the NABC Trophy and celebrate their victory with fans.